Article Index
10 Easy Ways to Promote Your Website
5 Simple Steps to Accepting Payments
5 Steps to Understanding HTML
5 Ways to Avoid the 1998 Look
6 Reasons Why You Need a Website
7 Ways to Make Your Web Forms Better
A Question of Scroll Bars
Ads Under the Radar Linking to Affiliates
AJAX Should You Believe the Hype
All About Design Principles and Elements
An Introduction to Paint Shop Pro
An Issue of Width the Resolution Problem
Avoiding the Nuts and Bolts Content Management Software
Beware the Stock Photographer Picking Your Pictures
Building a Budget Website
Building Online Communities
Clean Page Structure Headings and Lists
ColdFusion Quicker Scripting at a Price
Column Designs with CSS
Content is King
CSS and the End of Tables
Cut to the Chase How to Make Your Website Load Faster
Designing for Sales
Designing for Search Engines
Dont Be Scared Its Only Code HTML for Beginners
Dreamweaver The Professional Touch
Encryption and Security with SSL
Finding a Good HTML Editor
Focus on the User Task Oriented Websites
Fonts are More Important Than You Think
Free Graphics Alternatives
FrontPage Easy Pages
Hints All the Way
Hiring Professionals 5 Things to Look For
How Databases Work
How the Web Works
How to Get Your Website Talked About on Blogs
How to Install and Configure a Forum
How to Make Visitors Add You to Their Favorites
How to Run Ads Without Driving Visitors Crazy
How to Set Up Your Hosting in 5 Minutes Flat
IIS and ASP Microsofts Server
Image Formats GIF JPEG PNG and More
Its a World Wide Web Going International
JSP Java on Your Server
LAMP The Most Popular Server System Ever
Making Friends and Influencing People the Importance of Links
Making Searches Simple
Offering Free Downloads on Your Website
Opening a Web Shop with E Commerce Software
Perl Cryptic Power
Photoshop a Graphic Designers Dream
PHP Easy Dynamic Websites
Picking a Colour Scheme
Printing and Sending the Two Things Users Want to Do
Putting Multimedia to Good Use
Python and Ruby the Newer Alternatives
Registering a Domain Name
Registering Your Users by Stealth
RSS Really Simple Syndication
Setting Up a Mailing List
Setting up a Test Server on Your Own Computer
Some Places to Go For More Information
Taking HTML Further with Javascript
Taking HTML Further
Taking Your Website Mobile
Text Ads Unobtrusive Advertising
The 5 Principles of Effective Navigation
The Art of the Logo
The Basics of Web Forms
The Basics of Web Servers
The Case Against Flash
The Confusing World of Web Hosting Making Your Decision
The Evils of PDFs
The Importance of Validation
The Many Flavours of HTML
The Smaller the Better Avoiding Graphical Overload
The Top 10 Biggest Web Design Mistakes
The Web Designers Toolbox
The Web is Not Paper
Theres More than One Web Browser
Time for User Testing
Titles and Headlines Its Not a Newspaper
Tracking Your Visitors
Understanding Web Jargon
Uploading Your Website with FTP
Using Flash Sensibly
Using Quizzes and Games to Get Traffic
VBScript Javascript Made Easy
Websites and Weblogs Whats the Difference
What Do You Want Your Website to Do
What You See Isnt Always What You Get
Which Database is Right for You
Why Doing It Yourself is Best
Why Java Will Drive Your Visitors Away
Why Word is Bad for the Web
Why You Should Put Your Content in a Weblog Format
Why You Should Stick to Design Conventions
Working With Templates
Writing for the Web

Making Searches Simple

Making Searches Simple.

One sticky point with many websites is this: they have absolutely terrible search engines. It does make sense, in a way, as searches are complicated to program for, and it takes time to write or implement a search engine on your site. Still, if you do search badly, it's worse than not doing it at all.

Stick to Conventions.

If you look at the established search engines – Google, Yahoo, MSN and the rest – you'll see that they follow a clear set of conventions when it comes to displaying search results. The titles of pages are large, underlined blue links, and they're followed by an extract from or description of the page, and then the page's URL. It looks like this:

Title of first search result
... here is the text where the keyword was found in the search result. the keyword will be in bold...
http://www.example.com/articles/123

Search results are ordered most relevant first, and are split across pages if there are a lot of them. The search box should remain at the top of the page with a search button, in case the user wants to edit their search. There should also be an 'advanced search' link, to help users make more complicated queries to your search engine (for example, pages that contain one thing but not another, or only pages in a specific section of the site).

There are many more conventions – study established search engines in some detail to figure out which ones will be important to you when you design your search. However much you might feel like it's bad to just copy the search engines, they all copy each other anyway, and the reason they do it is that consistent interfaces are a big aid to usability.

Learning from PageRank.

Google’s idea of ranking pages by link popularity (that is, the number of pages that link to them using a keyword) is a good one, but lots of people seem to have forgotten it. Why? Well, because it doesn't work all that well for indexing the whole web, where it's easily gamed. When you're doing searches across your own website, though, where you control the content and no-one can try to distort the link rankings, it's a technique that works much better than counting the number of times keywords occur in each page. Of course, this assumes that your site links to other parts of itself well (it should, for the sake of rankings in the real search engines) and that your site is reasonably large.

Installing Search Software.

At this point, you'd have a big project on your hands if you decided to write your site's search engine yourself. It's much better to take an existing, open source solution written in whatever language your site runs on, and then adapt it to your own purposes in whatever way you need to. Good places to look for open source site search software are sourceforge.net and freshmeat.net, which both allow you to search by language and sort results by the popularity of the software.

Outsourcing Search.

Finally, if you don't want to go to too much trouble with your site search, you might consider outsourcing it altogether: that is, making your search box send the user to the search results for your site at an external search engine. More and more sites with outdated or useless search engines are starting to do this, realising that they're putting off users by forcing them to use bad search engines.

If you want to offer a Google search for your website, go here: http://www.google.com/services/free.html. Yahoo and MSN offer similar services, but they're nowhere near as popular. You should really only consider outsourcing your search as a last result, as it looks amateurish unless you pay to customise it with your logo and design, and it may also have the unintentional result of sending your visitors back out onto the web instead of keeping them on your site. Still, if you really don't have the time to spare to make a good search, it can be a useful alternative to have.