Article Index
10 Easy Ways to Promote Your Website
5 Simple Steps to Accepting Payments
5 Steps to Understanding HTML
5 Ways to Avoid the 1998 Look
6 Reasons Why You Need a Website
7 Ways to Make Your Web Forms Better
A Question of Scroll Bars
Ads Under the Radar Linking to Affiliates
AJAX Should You Believe the Hype
All About Design Principles and Elements
An Introduction to Paint Shop Pro
An Issue of Width the Resolution Problem
Avoiding the Nuts and Bolts Content Management Software
Beware the Stock Photographer Picking Your Pictures
Building a Budget Website
Building Online Communities
Clean Page Structure Headings and Lists
ColdFusion Quicker Scripting at a Price
Column Designs with CSS
Content is King
CSS and the End of Tables
Cut to the Chase How to Make Your Website Load Faster
Designing for Sales
Designing for Search Engines
Dont Be Scared Its Only Code HTML for Beginners
Dreamweaver The Professional Touch
Encryption and Security with SSL
Finding a Good HTML Editor
Focus on the User Task Oriented Websites
Fonts are More Important Than You Think
Free Graphics Alternatives
FrontPage Easy Pages
Hints All the Way
Hiring Professionals 5 Things to Look For
How Databases Work
How the Web Works
How to Get Your Website Talked About on Blogs
How to Install and Configure a Forum
How to Make Visitors Add You to Their Favorites
How to Run Ads Without Driving Visitors Crazy
How to Set Up Your Hosting in 5 Minutes Flat
IIS and ASP Microsofts Server
Image Formats GIF JPEG PNG and More
Its a World Wide Web Going International
JSP Java on Your Server
LAMP The Most Popular Server System Ever
Making Friends and Influencing People the Importance of Links
Making Searches Simple
Offering Free Downloads on Your Website
Opening a Web Shop with E Commerce Software
Perl Cryptic Power
Photoshop a Graphic Designers Dream
PHP Easy Dynamic Websites
Picking a Colour Scheme
Printing and Sending the Two Things Users Want to Do
Putting Multimedia to Good Use
Python and Ruby the Newer Alternatives
Registering a Domain Name
Registering Your Users by Stealth
RSS Really Simple Syndication
Setting Up a Mailing List
Setting up a Test Server on Your Own Computer
Some Places to Go For More Information
Taking HTML Further with Javascript
Taking HTML Further
Taking Your Website Mobile
Text Ads Unobtrusive Advertising
The 5 Principles of Effective Navigation
The Art of the Logo
The Basics of Web Forms
The Basics of Web Servers
The Case Against Flash
The Confusing World of Web Hosting Making Your Decision
The Evils of PDFs
The Importance of Validation
The Many Flavours of HTML
The Smaller the Better Avoiding Graphical Overload
The Top 10 Biggest Web Design Mistakes
The Web Designers Toolbox
The Web is Not Paper
Theres More than One Web Browser
Time for User Testing
Titles and Headlines Its Not a Newspaper
Tracking Your Visitors
Understanding Web Jargon
Uploading Your Website with FTP
Using Flash Sensibly
Using Quizzes and Games to Get Traffic
VBScript Javascript Made Easy
Websites and Weblogs Whats the Difference
What Do You Want Your Website to Do
What You See Isnt Always What You Get
Which Database is Right for You
Why Doing It Yourself is Best
Why Java Will Drive Your Visitors Away
Why Word is Bad for the Web
Why You Should Put Your Content in a Weblog Format
Why You Should Stick to Design Conventions
Working With Templates
Writing for the Web

Working With Templates

Working With Templates.

If you don't want to deal with designers but you don't want to design a website yourself either, there are plenty of websites that would just love to meet you. They sell templates, which are an easy way for anyone to buy an already-existing design and apply it to their website.

Free Templates.

A quick search for 'free website templates' turns up a lot of offers. You have to realise, though, that almost any template you get for free is either going to be really very amateurish – looking through the results, in fact, a lot of it is downright nasty. There will also probably be some annoying conditions of use, such as having to link back to the designer's web page from your page, or not being able to use the design commercially.

If you're really determined to get a template for free, a better way of doing it is to use the ones that come for free with whatever software you're using. WordPress, for example, has some very clean, attractive templates.

However you do it, though, you have to realise that free templates will never be unique: your website will look just like hundreds of other websites out there that found the same free template you did.

Cheap Templates.

Once you start to get into the territory of paid-for templates, things start to look up. The idea behind sites that sell templates (templatemonster.com is the market-leader) is that they can pay designers a proper rate to do something good once, and then resell it as many times as they want for a relatively low price. This lets designers be paid for as many designs as they want without ever having to deal with customers, and it lets customers buy and use the designs for a much lower price than they'd usually pay for something a lot worse – and that they can't see in advance.

Although the effect isn't quite as bad as with free templates, you still have to understand that other people out there are going to have the same design as you. This can be a problem, especially if you use one of the big template sites and pick the obvious design for the type of site you're running. Used carefully, though, it can be one of the best ways to get a good-looking site up without breaking the bank.

Exclusive Templates.

After realising how much some people dislike other sites being able to use their design, many template sites started selling exclusive templates – ones that are only sold once, to one website, and then taken down. They found themselves with a runaway hit on their hands.

The reasons for this might not be immediately obvious, as buying exclusive rights to a template are often more expensive than just paying a designer to do it to begin with, and you get less say in what the site looks like.

If you ask me, the popularity of exclusive templates is down to removing the often-fraught relations between a web designer and the customer. Customers all too often come into the design process with all sorts of requirements and preconceptions, and designers will fail to understand what customers care about and what they don't.

This way, designers are free to create something great, and customers can take it if they like it or look at hundreds of alternatives if they don't. It takes all the uncertainty and negotiation out at both ends, and leaves both the designer and the customer much happier than they would have been. Of course, if there is something small you want changed, most sites are happy to get the designer to do it for you for a small extra fee.

Putting Text in Templates.

Once you've got a template, the only remaining step is to take your text and put it into the template. The designer might be able to help you with this, or you might prefer to add the template to whatever software you plan to use so that your content and navigation can be added automatically.